The Influence Of Servıce Fıltures, Promotıons, Convenıence And Prıce On Usıng Decısıons (Case Study on E-wallet Dana Products in Madiun City)
Keywords:
Service Features, Promotion, Convenience, Price, Usage Decisions
Abstract
Modern life is increasingly developing, causing technology to become more advanced, the use of money is becoming easier and more sophisticated with the existence of e-wallets, meaning people don't need to carry cash for any payment, which is easier by just carrying a digital wallet. The aim of this research is to empirically prove the influence of service features, promotions, convenience and price on usage decisions. This research was conducted on e-wallet users, especially in Madiun City, using a purposive sampling method with certain criteria and obtained 384 respondents. The research was conducted for 5 months. This research method uses a quantitative approach using IBM SPSS Statistics version 26. The results of this research are that the Service Feature variable has a significant influence on usage decisions, promotion has a significant influence on usage decisions, convenience has a significant influence on usage decisions, and it can also be seen that price has an influence significant impact on the decision to use Dana's e-wallet in Madiun City
References
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Prasetya, H., & Putra, SE (2020). The Influence of Perceptions of Convenience, Benefits and Risks on Interest in Using E-Money in Surabaya. Journal of Economic and Business Dynamics, 17(02), 151–158.
Rahayu, S. (2021). The Influence of Price, Trust and Product Quality on Tokopedia E-Commerce Users' Purchasing Decisions. Mbia Journal of Management, Business, and Accounting, 20(1), 40–50. https://doi.org/10.33557/mbia.v20i1.1271
Rahmawati, YD, & Yuliana, R. (2019). The Influence of Perceived Benefits, Convenience and Security on Decisions to Use E-Wallets. ECONBANK: Journal of Economics and Banking, 2(2), 157–168.
Sapitri, M., & Maulina, A. (2021). The Influence of Lifestyle and Promotions on the Purchasing Decision Process Using the OVO Digital Wallet at Janji Jiwa Citywalk. Journal of Business Administration, 1(5), 345–357.
Silva, ID, Yunita, A., & Rahmadoni, F. (2022). The Influence of Trust, Convenience and Usefulness on Decisions to Use E-Money with Understanding of Technology as an Intervening Variable. Journal of Economics and Business (AJEB) Vol., 1(1), 52–66.
Umah, UN, & Siswahyudianto. (2022). The Influence of Promotion, Convenience and Usability on the Decision to Use the Shopeepay Digital Wallet among Students Majoring in Sharia Business Management Class of 2018. E-QIEN Journal of Economics and Business, 10(2), 329–339.
Utami, RA, & Irwansyah. (2022). Factors that Influence the Use of the Dana E-Wallet Application in Samarinda City. Journal of Business and Development, 11(2).
Wahyuni, RC, & Waloejo, HD (2020). The Influence of Service Quality, Price and Company Image on the Decision to Use the Services of PT Pos Indonesia (Persero) Semarang Post Office. Journal of Business Administration, 1-8.
Widiyanti, W. (2020). The Influence of Usefulness, Ease of Use and Promotion on Decisions to Use OVO E-Wallet in Depok. Monetary - Journal of Accounting and Finance, 7(1), 54–68. https://doi.org/10.31294/moneter.v7i1.7567
Widyastuti, W., & Sulistyowati, R. (2021). The Influence of E-Service Quality and Sales Promotion on the Decision to Use the Go-Food Feature (Study of Gojek Users in Surabaya). Journal of Commerce Education (JPTN), 9(2), 1272–1278.
Alfiana, C., Harmanto, S., & Anggrainie, N. (2022). The Influence of Trust, Perceived Benefits, Promotions, Features, Hedonic Motivation, and Lifestyle on Decisions to Use Shopeepay. YUME : Journal of Management, 5(3), 238–253. https://doi.org/10.2568/yum.v5i3.2710
Alistriwahyuni, N. (2019). The Influence of Sales Promotion, Ease of Use, and I-Saku Service Features on Purchasing Decisions of I-Saku Users in Indomaret (Study of Indomaret i-Saku Users, Watulimo Trenggalek District). Journal of Commerce Education (JPTN), 07(02).
Ambarwati, D. (2019). The Influence of Perceived Benefits, Perceived Convenience and Perceived Trust on the Decision to Use Go-Pay among STIE AUB Surakarta Students. Journal of Business and Economics, 6(1),88–103.
Aprilia, RW, & Susanti, DN (2022). The Influence of Convenience, Service Features, and Promotions on the Decision to Use Dana E-Wallet in Kebumen Regency. JIMMBA: Scientific Journal of Management, Business and Accounting Students, 4(3), 399–409.
Azindhani, Z. (2021). Use of the Dana Application as a Digital Wallet and Transaction Media in Indonesia. Journal of Business Administration.
Dewi, IS, Sihombing, IK, Kurniawan, MI, & Khairunnisa. (2019). Marketing Strategy Analysis Based on Marketing Mix and SWOT Analysis in the Gelugur Acid Drying Business in Tanjung Pura, Langkat Regency. Journal of Business Administration (BIS-A), 8(1), 51–64.
Endriyanto, R., & Indrarini, R. (2022). The Influence of Promotions and Service Features on Interest in Using Linkaja E-Wallet (Case Study in Surabaya). Journal of Islamic Economics and Business, 5, 67–80.
Faizah, L., & Ningsih, LSR (2022). The Influence of Perceived Ease of Use and Service Features on Isaku User Interest (Case Study of Indomaret Isaku Users, Ngoro District). BIMA : Journal of Business and Innovation Management, 4(2), 532–543.
Galuh, YS, & Dwijayanti, R. (2021). Purchase of Food and Drinks for OVO Users. Journal of Commerce Education (JPTN), 9(2), 1258–1264.
Ghozali, I. (2018). Multivariate Analysis Application with the IBM SPSS 25 Program. Diponegoro University.
Hamonangan, FI, Pradhanawati, A., & Prabawani, B. (2017). The Influence of Location, Price and Promotion on Decisions to Use Laundry Services (Case Study of Simply Fresh Laundry Consumers in Tembalang, Semarang). Diponegoro Journal Of Social And Political Science, 1–11.
Harminingtyas, R., & Th. Susetyarsi. (2022). The Influence of Perceived Benefits, Perceived Convenience and Perceived Security on E-Wallet Users in the Community in Semarang City. Scientific Journal Focusing on Economics, Management, Business and Accounting, 2829–1433, 390–395.
Humaidi, Utomo, S., & Lestari, D. (2022). The Influence of Perceived Benefits, Perceived Ease of Use and Service Features on Purchasing Decisions (Study of FISIP ULM Students in Banjarmasin City). Journal of Business and Development, 11(1).
Hutauruk, SML, Hadi, P., & Handayani, T. (2021). Analysis of factors that influence brand switching on e-wallet use. CORRELATION National Research Conference on Economics, Management, and Accounting, 2, 339–348.
Iviq, E., & Rahayu, H. (2023). The Influence of Perceived Convenience on the Decision to Use the Ovo Electronic Wallet with Perceived Benefits as a Mediating Variable. Journal of Management and Business, 2(1), 51–58.
Kurnia, D. (2020). The Influence of Features, Ease of Use, Security and Promotion, on the Decision to Use Digital Banking Jenius Pt. National Pension Savings Bank. UG JOURNAL, 14.
Kurniawan, A., Indriastuti, A., & Heridiansyah, J. (2022). The Influence of Price, Promotion, Service Quality, Product and Brand Image on the Decision to Use Go-Jek Services. STIE SEMARANG JOURNAL, 14(1).
Latief, F., & Dirwan. (2020). The Influence of Convenience, Promotion, and Usefulness on Decisions to Use Digital Money. Scientific Journal of Management Accounting, 3(April), 16–30.
Latief, F., Firman, A., & Dirwan. (2023). Gopay User Decisions from the Aspects of E-Service Quality, Promotion and Price. Economic Review Journal, 11(1), 391–400.
Latifah, HA, Kadi, DCA, & Sari, SL (2022). The Influence of Convenience, Usefulness, Trust, Promotion and Service Features on Decisions to Use E-Wallets in Madiun City (Case Study in the Madiun Community). CITACONOMIA : Economic and Business Studies, 01(2020), 1–16.
Mulia, H., & Gunawan, C. (2023). Impact of Promotion and Perception of Convenience on Decisions to Use Electronic Wallets. Marketgram Journal, 1(1), 1–11.
Prasetya, H., & Putra, SE (2020). The Influence of Perceptions of Convenience, Benefits and Risks on Interest in Using E-Money in Surabaya. Journal of Economic and Business Dynamics, 17(02), 151–158.
Rahayu, S. (2021). The Influence of Price, Trust and Product Quality on Tokopedia E-Commerce Users' Purchasing Decisions. Mbia Journal of Management, Business, and Accounting, 20(1), 40–50. https://doi.org/10.33557/mbia.v20i1.1271
Rahmawati, YD, & Yuliana, R. (2019). The Influence of Perceived Benefits, Convenience and Security on Decisions to Use E-Wallets. ECONBANK: Journal of Economics and Banking, 2(2), 157–168.
Sapitri, M., & Maulina, A. (2021). The Influence of Lifestyle and Promotions on the Purchasing Decision Process Using the OVO Digital Wallet at Janji Jiwa Citywalk. Journal of Business Administration, 1(5), 345–357.
Silva, ID, Yunita, A., & Rahmadoni, F. (2022). The Influence of Trust, Convenience and Usefulness on Decisions to Use E-Money with Understanding of Technology as an Intervening Variable. Journal of Economics and Business (AJEB) Vol., 1(1), 52–66.
Umah, UN, & Siswahyudianto. (2022). The Influence of Promotion, Convenience and Usability on the Decision to Use the Shopeepay Digital Wallet among Students Majoring in Sharia Business Management Class of 2018. E-QIEN Journal of Economics and Business, 10(2), 329–339.
Utami, RA, & Irwansyah. (2022). Factors that Influence the Use of the Dana E-Wallet Application in Samarinda City. Journal of Business and Development, 11(2).
Wahyuni, RC, & Waloejo, HD (2020). The Influence of Service Quality, Price and Company Image on the Decision to Use the Services of PT Pos Indonesia (Persero) Semarang Post Office. Journal of Business Administration, 1-8.
Widiyanti, W. (2020). The Influence of Usefulness, Ease of Use and Promotion on Decisions to Use OVO E-Wallet in Depok. Monetary - Journal of Accounting and Finance, 7(1), 54–68. https://doi.org/10.31294/moneter.v7i1.7567
Widyastuti, W., & Sulistyowati, R. (2021). The Influence of E-Service Quality and Sales Promotion on the Decision to Use the Go-Food Feature (Study of Gojek Users in Surabaya). Journal of Commerce Education (JPTN), 9(2), 1272–1278.
Published
2023-08-13
How to Cite
Ari Kadi, D. C., & Muhammad Awwalul Verdi Firdausi. (2023). The Influence Of Servıce Fıltures, Promotıons, Convenıence And Prıce On Usıng Decısıons (Case Study on E-wallet Dana Products in Madiun City). Asian Journal of Management, Entrepreneurship and Social Science, 3(03), 1184-1199. Retrieved from https://mail.ajmesc.com/index.php/ajmesc/article/view/596
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