Thomas Aquinas Radito, Kunto Wibisono, Dewi Puspitasari and Anwar Azmi Hidayatullah (2023) “CONSUMER EVALUATION RELATED TO SIMILIARITY, BRAND REPUTATION, PERCIVED RISK, AND CUSTOMER INNOVATIVENESS ON BRAND EXTENSION OF THE LION AIR GROUP”, Asian Journal of Management, Entrepreneurship and Social Science, 3(03), pp. 773-792. Available at: https://mail.ajmesc.com/index.php/ajmesc/article/view/393 (Accessed: 27October2024).