Thomas Aquinas Radito, Kunto Wibisono, Dewi Puspitasari, Anwar Azmi Hidayatullah. CONSUMER EVALUATION RELATED TO SIMILIARITY, BRAND REPUTATION, PERCIVED RISK, AND CUSTOMER INNOVATIVENESS ON BRAND EXTENSION OF THE LION AIR GROUP. ajmesc [Internet]. 2023Jul.16 [cited 2024Oct.27];3(03):773-92. Available from: https://mail.ajmesc.com/index.php/ajmesc/article/view/393